International Journal of Education, Information Technology, and Others

The Crime of Smuggling Imported Goods in the Perspective of Customs Law

Alexander Sico Yossymon — Fri, 12 Apr 2024 00:00:00 +0700

Customs is everything related to the supervision of the traffic of goods, both incoming and outgoing from a customs area, including the collection of import and export duties. The purpose of this research is to understand the modus operandi of criminal acts of import goods smuggling. To understand the monitoring mechanism by the Directorate General of Customs and Excise in combating the crime of import goods smuggling. To know the sanctions for the crime of import goods smuggling. Using normative juridical research methods. The research results state that Smuggling is a crime of clandestinely importing or exporting goods to evade taxes that could harm the state. The criminal act of smuggling is regulated in Article 102, Article 102A, and B of Law Number 17 of 2006 concerning Amendments to Law Number 10 of 1995 concerning Customs. In carrying out efforts to combat and eradicate the crime of smuggling, the government conducts direct inspection or supervision of export and import goods, which is authorized to customs officials. Legal regulations regarding the crime of smuggling and violations along with their sanctions have been regulated in Law Number 17 of 2006 concerning Customs articles 102 through 109. The supervision referred to is actions taken to ensure all movements of goods, public transportation (ships, aircraft, and vehicles), and individuals crossing national borders in customs areas, so that they can proceed in accordance with the customs regulations established by law. As referred to in Article 102 and Article 102A, which result in disrupting the economic foundations of the state, can be punished by imprisonment for a minimum of 5 (five) years and a maximum of 20 (twenty) years.

Christian Education Through Mapalus Culture in North Minahasa District

Deyvi Tumundo, Andy P.P. Undap, Agnes Relly Poluan — Fri, 12 Apr 2024 00:00:00 +0700

Mapalus culture is a practical form of the Sitou Timou Tumou Tou philosophy, which is an activity of community life with the nature of mutual cooperation (cooperation) which is inherent in every human being, son and daughter of the Minahasa ethnic community. Mapalus literally means mutual cooperation or cooperation. Its application in people's lives includes almost all work, whether in mourning (misfortune), Mapalus culture contains very strong Christian values such as family, love and peace. The impact of modernization with various technological advances is starting to displace shared values. From this background, the researcher felt interested in researching "Christian Education through Mapalus Culture in Kauditan District, North Minahasa Regency". In this study the researcher attempted to study and analyze: 1) Perceptions of Christian Education carried out through Mapalus culture in Kec. District audit. North Minahasa.

2) Supporting Factors of Christian Education through the culture of Mapalus District. District audit. North Minahasa. 3) Inhibiting Factors of Christian Education through Mapalus Culture, Kec. District audit. North Minahasa. 4) Mapalus Cultural Efforts as a strategy for Christian Education in Kec. District audit. North Minahasa.

The research method used in this research is a qualitative approach with phenomenological methods. The phenomenological method is a research method that seeks to build an understanding of reality. Researchers obtained information related to Mapalus cultural research from research objects (informants/community in Kauditan District). From this research, the researchers found: 1) Mapalus culture is a way of life that loves each other for the Minahasa people. In other words, Mapalus Culture is a real manifestation of Christian Education in Minahasa society. 2) The process of forming Christian religious education relies heavily on the implementation of Mapalus culture, because Mapalus culture is a medium that conveys Christian education to the Kauditan community as a whole. 3) When there is an event, whether sad or happy, young people tend to only collect money and not involve themselves directly as a real form of solidarity. 4) Actively involving the community in the preservation and development of Mapalus culture, such as through volunteer activities, farmer groups, or local cultural organizations such as rukun mourning, rukun marriage is part of the effort to ensure that this culture remains

Synergizing Information Technology and Business Management: Unlocking the Power of Integration

Sujoko Winanto — Fri, 12 Apr 2024 00:00:00 +0700

In today’s dynamic business landscape, the integration of information technology (IT) with effective management practices has emerged as a critical driver of organizational success and innovation. The primary objective of this study is to elucidate the significance of integrating IT solutions with managerial strategies to achieve organizational goals efficiently. Utilizing a library research methodology, this study draws upon a diverse range of literature, scholarly articles, case studies, and empirical research to analyze the integration of IT and business management comprehensively. Through a rigorous literature review and analysis, this research synthesizes various perspectives and theoretical frameworks to offer a holistic understanding of the subject matter. The findings underscore the transformative impact of integrating IT solutions with business management practices. By adopting innovative technologies such as data analytics, artificial intelligence, and cloud computing, organizations can gain actionable insights, automate routine tasks, and facilitate informed decision-making. Furthermore, the study highlights the challenges and opportunities associated with IT-business alignment, emphasizing the importance of strategic planning, organizational readiness, and continuous adaptation to technological advancements

Correlation of Planning with Budgeting Systems in Education

Nunung Nurlina, Riduwan Riduwan, Fatihatul Mufarrohah — Fri, 12 Apr 2024 00:00:00 +0700

This article was prepared with the aim of explaining the correlation between planning and budgeting systems in education. This writing uses qualitative methods. The results of this research conclude that planning and budgeting systems are closely related. With good budget planning, it can certainly lead to mutually desired educational goals

Validity of the QuizWhizzer-Based Assessment Instrument for Measuring Middle School Students' Multirepresentation Ability

Amelia Eka Putri, Ulin Nuha, I Ketut Mahardika — Sat, 13 Apr 2024 00:00:00 +0700

Science learning at school provides benefits for students. Students can immerse themselves in nature in solving real-life problems using the multi-representational abilities that have been applied in learning. Multirepresentation ability is the ability to re-represent the same concept in different formats in physics concepts. Teachers have an important role in learning activities at school. Teachers are required to always think creatively, be innovative, and have the ability to invite students to play an active role in classroom learning. One assessment instrument (test) that can be used is QuizWhizzer. QuizWhizzer is a game that can be used in learning, with the aim of making students feel happy and not bored while learning, as well as helping teachers present material that is more interesting and not boring. QuizWhizzer is used as a medium for testing an assessment instrument. Assessment instruments have an important role in learning, namely to find out how high students' understanding of the material is. The assessment instrument consists of one aspect, namely valid. The instrument can be tested if it has passed the validation stage by the validator. If the instrument has been said to be valid then it can be tested on students.

Literature Review: Threat of Artificial Intelligence (Ai) Cyber Attacks on Data Security

Ferryma Arba Apriansyah, Erik Iman Heri Ujianto, Rianto Rianto — Sat, 13 Apr 2024 00:00:00 +0700

The purpose of this study is to present an overview of the approaches and areas of concentration in data security identification. The report analyzes AI cyberattacks on Indonesian data security through a review of the literature. In order to find relevant papers, search terms like "Cyber Attacks," "Artificial Intelligence," and "Data Security" were used in this study. 80 of the 1,057 studies that were found between 2019 and 2023 were employed in this analysis. The outcomes of this evaluation of the literature can help future researchers conduct more in-depth studies on data security. A number of factors, such as extending the study's purview, incorporating a wider range of topics, and including people who may provide additional insights, might be taken into account for future data security research.

Formulation of Scrub Preparations With Variations in the Concentration of Seagrass Leaf Ethanol Extract (Enhalus acoroides)

Somatul Inayah, Rani Prabandari, Sunarti Sunarti, Desy Nawangsari — Sat, 13 Apr 2024 00:00:00 +0700

Seagrass leaves (Enhalus acoroides) are known to contain antioxidants that can protect the skin from free radicals and keep the skin's pH stable. Group compounds found in seagrass leaf components are fernolics, tannins, flavonoids, and glycosides. To facilitate the application of seagrass leaf extract, it is necessary to formulate one of them, namely scrub preparations. Seagrass leaf ethanol extract formulation uses variations in concentrations of F1 20%, F2 30% and F3 40%. The purpose of the study was to determine physical properties tests, irritation tests and moisture tests on seagrass leaf ethanol extract scrub preparations. Seagrass leaf extract was extracted by remaceration method using 70% ethanol then formulated into scrub preparations. Scrub is a liquid or semisolid preparation in the form of an emulsion. The results of the physical properties test of scrub preparations showed semisolid preparations of green to dark green color, had a characteristic seagrass odor and were homogeneous because they did not show the presence of coarse grains. F1 viscosity results 39,260, F2 results 39,278, F3 results 39,385, dispersion tests obtained F1 7.93, F2 results 8 and F3 results 7.73, then F1 adhesion test results 5.63, F2 results 5.75, F3 results 7.14 and F1 pH test results of 5.7, F2 results 5.6 and F3 5.6. In the irritation test results, the three formulas showed no irritation and the moisture test of the three formulas was less moist. It can be concluded that the results of the physical properties test of viscosity, pH, adhesion and dispersion tests are in accordance with the range required, the irritation test in the three formulas does not occur irritation and in the moisture test the results obtained are moist.

Designing a Website-Based Book Sales Information System.

Salsih Cahyani — Sat, 13 Apr 2024 00:00:00 +0700

Information and Communication Technology has such a big influence in the business world. With the development of technology, it can facilitate various activities that occur in business, such as sales transaction activities and monitoring of available merchandise stocks. This is done as an effort to determine the progress of a business. One of the technological developments that are very trending in the business world is the use of websites, such as e-commerce. To design an information system, a UML design is needed to analyze what is needed and what will be built from the system. With this UML modeling can make the process of developing a system more systematic.

Analyze of the Science Teacher's Profession Considered on Policy, Roles and Positions Based on The Teacher Law 2005

Sat, 13 Apr 2024 00:00:00 +0700

This study aims to understand the importance of improving the quality of education by understanding the understanding, policies, roles and positions of the vocational profession. The understanding of the vocational profession includes important aspects related to the learning process, such as the application of knowledge, skills, and the application of educational values. The vocational profession refers to work related to education and teaching. Teachers themselves play a very important role in educating and teaching students. In addition to teaching and educating, teachers also need to know about the policies, roles and positions of the vocational profession. Teachers play an important role not only as informants, but also as study companions and personal guides. The position of vocational college in society aims to form the character and knowledge of successive generations. Therefore, by knowing the understanding, policies, roles and positions of teachers can devise strategic steps in the future to improve the quality of education.

Improving Learning Outcomes of Invoice Driving in Football Games Through The Tgt Type Cooperative Learning Model in Class XI Students of SMK Negeri 8 Ambon

Alvin Rengil, Idris Moh. Latar, Johanna Matitaputty — Thu, 18 Apr 2024 00:00:00 +0700

This research is Classroom Action Research (PTK), which is cyclical research which aims to improve the quality of learning in the classroom on an ongoing basis (Anwar, 2018). For this reason, in order to improve the quality of football learning, especially dribbling material, researchers used a PTK design. And based on the analysis of the results of learning to herd with the instep in cycle I it was 76% and in cycle II it increased by 4% to 80%. Based on the results of research carried out over two cycles as follows: Results of learning to dribble with the instep in learning soccer through modelsTimes Games Tournames shows an increase. Thus it can be concluded that the modelTimes Games Tournamens effective for teaching dribbling with the back foot in soccer lessons for class XI students at SMK Negeri 8 Ambon.

Differences in Learning Outcomes in Long Jump Squatting Through the Application of Demonstration Methods and Training Methods in Class XI Students of SMA Negeri 2 Central Maluku

Fakhrurrozie Z. Tehupelasura, Albertus Fenanlampir, Johanna Matitaputty — Thu, 18 Apr 2024 00:00:00 +0700

The research aims to determine and analyze the comparison of learning outcomes for the long jump squat style between the demonstration method and the training method for class XI students at SMA Negeri 2 Central Maluku. Data obtained through a survey using observation sheets and question sheets to assess the comparison of student learning outcomes. After the data is obtained, the data is then analyzed using the independent sample t test formula (Independent-Sampel-T-Test). Based on the results of data analysis and hypothesis testing, the results obtained are based on the mean and standard deviation values that have been analyzed_countis 4.03 for t_tableis 2.06 which means that t_count > t_table (4.03 > 2.06) while for t_table 2.79 with t_count4.03 points t_count > t_table (4.03 > 2.79) then the alternative hypothesis (H_a) accepted. In accordance with the hypothesis formula H₀: there is no difference in the results of learning the squat style long jump between the demonstration method and the training method for class XI students at SMA Negeri 2 Central Maluku. Meanwhile for H₁: there is a difference in the results of learning the long jump squat style between the demonstration method and the training method in class XI students at SMA Negeri 2 Central Maluku. So based on the results of the analysis above, it can be concluded that there is a significant difference in learning outcomes for the long jump squat style between the demonstration method and the training method for class XI students at SMA Negeri 2 Central Maluku.

Comparison of Learning Outcomes Head Stand Through Application of the Methoddrill And Methodsdiscoveri Learning In Class VIII Students of SMP Negeri 67 Central Maluku

Yuliana Rey, Albertus Fenanlampir, Johanna Matitaputty — Thu, 18 Apr 2024 00:00:00 +0700

This research is comparative research, namely research that is comparative in nature. The variable studied is the comparison of Kopstand learning outcomes through the application of the Drill Method and the Discovery Learning Method in Class VIII Students of SMP Negeri 67 Central Maluku, totaling 21 students. Data sources come from teachers, students and researchers. Data collection techniques are observation, tests, and documentation or archives. From the research results obtained, the majority obtained scores with Very Good criteria (89-100), namely the learning outcomes using the Drill method amounted to 0 students and the learning outcomes using the Discovery Learning method amounted to 0 students according to these criteria. It is explained in figure 4.6. For the Good criteria (77-88) for the learning outcomes using the Drill learning method, there were 9 students who got this score and for the learning outcomes using the Discovery Learning learning method there were 8 students who obtained these criteria. Meanwhile, the criteria for Sufficient (65-76) for the Drill learning method are 10 students and the Discovery Learning learning method is 10 students. Meanwhile (<=64) for the Drill method there were only 2 students and for the Discovery Learning method there were 3 student

The Relationship Between Learning Motivation And Pediatric Learning Outcomes at SMA Negeri 20 West Seram

Chrisna L. Mesinay, W. Umnehopa, E. Rumahlewang — Thu, 18 Apr 2024 00:00:00 +0700

Motivation plays a very important role in learning outcomes in physical education, sports and health of students. Because the motivation provided must arouse students' enthusiasm for learning, there are two types of motivation, namely intrinsic and extrinsic motivation. Learning outcomes are the most important part of learning. Student learning outcomes are essentially changes in behavior as a result of learning in a broader sense including the cognitive, affective and psychomotor fields. This research aims to determine whether or not there is a relationship between Learning Motivation and Health and Recreation Physical Education Learning Outcomes in Class XI SMA students. Negeri 20 Seram West. This research uses a quantitative research approach, with a correlation research design. The Pearson correlation value between the variables (Learning Motivation and Learning Results) is 0.438 (r calculated) which is greater than 0.381 (r table) with a total (N) of 25. This shows that the data on the learning motivation variable (X) and the learning outcome variable ( Y) correlates with a significance value (2-tailed) of 0.28, which means there is a positive relationship between learning motivation and student learning outcomes at SMA Negeri 20 Seram Barat. Thus, the lack of motivation to learn in students has shown its real effectiveness, in the sense of the word lack of motivation in students has a big influence on the learning outcomes of students at SMA Negeri 20 West Seram.

The Influence Of Problem Based Learning Model Accompanied By Multirepresentation Based Students Worksheets on Junior High School Students Learning Outcomes

Ahmad Zainul Arifin, I Ketut Mahardika, Aris Singgih Budiarso — Mon, 22 Apr 2024 00:00:00 +0700

This research was conducted to test the significant influence of using the problem-based learning model accompanied by multi-representation-based students worksheets (LKPD) on junior high school students' learning outcomes. The research method used was quasi-experimental with a nonequivalent control group design. The research subjects were class VIII students at SMP Katolik Santo Petrus Jember in the even semester of the 2022/2023 academic year, with 52 students divided into experimental and control classes. Data collection uses test techniques in the form of pretest and posttest accompanied by data analysis techniques in the form of normality test, independent sample t-test, and right-tailed t-test. The results of the research show that the use of the problem-based learning model accompanied by multi-representation-based students worksheets (LKPD) for junior high school students has a significant effect on improving the learning outcomes of junior high school students.

Digital Marketing and Traveloka App User Interest

Gagih Pradini, Atha Fadhil Ernowo, Dipa Teruna Awaloedin — Mon, 29 Apr 2024 00:00:00 +0700

The rapid development of information and communication technology has had a significant impact on various sectors, including the tourism industry. Digital marketing is becoming one of the important tools for the tourism industry to reach consumers and increase sales. This paper examines the use of digital marketing by Traveloka, a lifestyle superapp in Southeast Asia, in reaching consumers and improving services. SWOT analysis is used to identify strengths, weaknesses, opportunities, and threats faced by Traveloka in the context of digital marketing. The analysis results show that Traveloka has several strengths, including broad reach, precise targeting, two-way interaction, and engaging content. However, weaknesses such as fierce competition, ad saturation, reliance on technology, and fraud risk were also identified. Emerging opportunities include internet user growth, new technological developments, personalization, and influencer marketing. Meanwhile, threats include algorithm changes, stricter privacy policies, consumer mistrust, and the emergence of new platforms. Based on these findings, Traveloka can develop effective digital marketing strategies with a focus on long-term relationships with customers and multi-channel integration. Suggestions for improvement include periodic market research, development of an integrated digital marketing strategy, creation of engaging content, and utilization of influencer marketing. With these steps, Traveloka is expected to continue to be the leading travel platform in Southeast Asia.

Facilities And Sustainability of Tourism Destination Cempaka Park, Cilangkap Cipayung

Gagih Pradini, Adella Syahrany Rosdianti, Dipa Teruna Awaloedin — Mon, 29 Apr 2024 00:00:00 +0700

This study describes research on the effect of facility quality on visitor satisfaction and attractiveness in Taman Cempaka Cilangkap Cipayung, East Jakarta. This study adopts qualitative descriptive methods to examine various factors that affect the sustainability of this tourist destination. Through survey, direct observation, and SWOT analysis approaches, the study evaluated visitors' perceptions of the quality of facilities, such as play areas, sports fields, and picnic spots, as well as their relationship to their satisfaction levels. The results showed that the quality of facilities in Taman Cempaka had a positive impact on visitor satisfaction. Factors such as completeness, cleanliness, and condition of the facility received a positive assessment. However, there are some disadvantages to note, such as promotional limitations and lack of innovation in facilities. The recommended development strategy includes increased promotion through digital platforms, collaboration with related parties, and environmental education programs to strengthen the attractiveness of destinations. This research concludes that the management of Taman Cempaka needs to encourage innovation in facility development, as well as improve promotion and marketing strategies to increase the attractiveness and sustainability of the destination. This approach is expected to increase visitor satisfaction and support the long-term sustainability of this tourist destination.

Analyzing the Use of Augmented Reality in Public Relations Efforts to Improve Tourists' Experience In Ragunan Zoo

Gagih Pradini, Dwi Kesuma Wardhani, Dipa Teruna Awaloedin — Mon, 29 Apr 2024 00:00:00 +0700

Augmented Reality (AR) has become an increasingly popular technology across various fields, including tourism. Ragunan Wildlife Park, a zoo in South Jakarta, Indonesia, has introduced an AR application to enhance the visitor experience. This research aims to analyze the use of Augmented Reality in public relations efforts to improve the tourist experience at Ragunan Wildlife Park. Using a descriptive qualitative approach, the study was conducted through on-site observation, in-depth interviews with visitors, and a review of related literature and documentation. Additionally, a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) was employed to evaluate the impact of AR usage. The study findings indicate that AR in the Ragunan Zoo application adds value by providing additional information about the zoo's fauna and facilities, facilitating online ticket purchases, and reducing wait times. However, AR also faces challenges such as the requirement for a stable internet connection and visitors' lack of familiarity with AR technology. Opportunities arise from the potential to strengthen digital relationships with visitors, while threats include data security risks and visitors' disinterest in using the app. The study concludes that AR has significant potential to enhance the visitor experience at Ragunan Wildlife Park. However, clear guidelines and educational efforts are needed to ensure visitors can easily access and use the application. With straightforward instructions and appropriate promotion, AR can be an effective tool to improve the visitor experience and strengthen the image of Ragunan Wildlife Park.

The Influence of Implementing an Ecopedagogic-Based Contextual Approach on the Achievement of History Learning Outcomes of Saparua Christian High School Students

Mon, 29 Apr 2024 00:00:00 +0700

Education in Indonesia is currently faced with demands to be able to produce quality human resources (HR), namely HR who are able to adapt to the current era of globalization. So education is a determining element in the development of human resources. Learning activities are the most important activities in overall efforts to improve the quality of education. This is because it is through good learning activities that educational goals will be achieved thereby influencing student learning outcomes which are an indicator of success in the learning process. The problem faced by teachers is the teacher's ability to design learning tools by paying attention to the environment as a learning resource. Therefore, before the school year starts, teachers are required to design lesson plans (teaching preparation plans), prepare learning tools/media, and material evaluation materials. The results of the hypothesis test in the table above show the significance value (sig.) or p for the learning model = 0.003. This significance value is smaller than the α value of 0.05, so Ho states "there is no difference in student learning outcomes in classes taught using a contextual approach and classes taught without using a contextual approach." rejected. So the research hypothesis states "there is a difference in student learning outcomes in classes taught using a contextual approach and classes taught without using a contextual approach." Accepted. In data presentation and data analysis, there are results that show there are significant differences in contextual approaches to student learning outcomes at Saparua Christian High School. The contextual approach provides better results than conventional learning. In accordance with the results of the t test with the help of the SPSS 21 program, the t count is 3.251. Where the significance level is 0.05, the t table is 2.055, which means there is an influence with the use of learning with a contextual approach

The Important Role of Influencer Content in Increasing Interest in Visiting Gelora Karno Stadium

Gagih Pradini, Fellysha Anggrayni, Dipa Teruna Awaloedin — Mon, 29 Apr 2024 00:00:00 +0700

Gelora Karno Stadium (GBK) is one of the international stadiums in Indonesia that is not only used for sports and entertainment events, but also attracts tourists who are interested in its history and activities. In an effort to promote the stadium as a tourist destination, the use of social media and collaboration with influencers has become an increasingly popular strategy. This research explores the role of influencers in the promotion of tourist destinations, especially in the context of Gelora Karno Stadium. Through SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, this study assesses the advantages and disadvantages of using influencers in promotional strategies, as well as opportunities and threats that may arise. The results of the analysis show that influencers have a wide reach and can create creative content that appeals to the audience, so as to increase the attractiveness of tourist destinations. However, reliance on certain influencers can be a risk if they are involved in controversy or social media trends change. Collaborations with leading influencers provide opportunities to increase public exposure and trust in travel destinations, but high costs and changes in social media algorithms can be threats to promotional success. This research concludes that the synergy between public relations (PR) strategies and the role of influencers is the key to success in promoting tourist destinations. An effective PR strategy provides a strong foundation by creating a positive story about the destination, while influencers offer a personal dimension that is able to reach the audience in a more authentic way. With the right selection of influencers and a mature strategy, Gelora Karno Stadium can harness the power of social media to attract tourists and improve the image of the destination. Effective synergy between PR strategies and influencers will ensure successful promotion and attract significant visits to Gelora Karno Stadium.

The Role of Public Relations In Improving Environmental Quality Through Green Marketing Stuja Coffe Jakarta

Gagih Pradini, Hilya Lutfiana, Dipa Teruna Awaloedin — Mon, 29 Apr 2024 00:00:00 +0700

Tourism has become a basic need for hundreds of millions of people worldwide. Alongside the growth of the tourism industry, environmental issues have gained significant attention. The concept of Green Marketing has emerged as a potential strategy to enhance environmental quality and create a positive image in the tourism and culinary industries. This study evaluates the role of green marketing in improving environmental quality, focusing on the case study of Stuja Coffee Jakarta, and examines the public relations (PR) strategies used to promote and maintain a sustainable image. The research method used is a qualitative approach, involving direct observation at Stuja Coffee Jakarta, interviews with company directors, and analysis of documents and SWOT (Strengths, Weaknesses, Opportunities, Threats). The results indicate that Stuja Coffee has a strong commitment to green marketing by promoting environmentally friendly products, adopting sustainable practices, and reducing negative impacts on the environment. Through effective green marketing initiatives and innovative PR strategies, Stuja Coffee Jakarta strives to raise public awareness about environmental quality. The SWOT analysis identifies the strengths, weaknesses, opportunities, and threats faced by Stuja Coffee Jakarta in implementing its green marketing strategy. Strengths include a strategic location in the business and entertainment center of Jakarta and the ability to develop innovations in green marketing. Weaknesses relate to a lack of consumer awareness of green products. Opportunities include partnerships with environmental organizations and increasing consumer demand for eco-friendly products. Threats consist of fierce competition in the coffee industry, as well as criticism and controversy associated with business practices or green marketing. The study concludes that green marketing strategies and effective PR roles are essential for Stuja Coffee Jakarta to improve environmental quality and maintain a positive company image. Several strategic recommendations are proposed to strengthen the role of PR and increase the effectiveness of Stuja Coffee Jakarta's environmental initiatives, including enhancing education, collaborating with environmental organizations, and developing environment-based loyalty programs. By implementing these recommendations, Stuja Coffee Jakarta can strengthen its PR role in supporting efforts to improve environmental quality through green marketing, create sustainable positive effects, and build good relationships with consumers and the general public.

Quality of Service at Taman Safari and Tourist Satisfaction

Dipa Teruna Awaloedin, Muhamad Azfa, Hasanudin Hasanudin, Gagih Pradini — Mon, 29 Apr 2024 00:00:00 +0700

Taman Safari Indonesia is a popular tourist destination located in Cisarua, Bogor, offering visitors the unique experience of observing wildlife up close in an educational setting. As one of Indonesia's premier attractions, the quality of service at Taman Safari Indonesia plays a significant role in visitor satisfaction. This study employs a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to identify the strengths, weaknesses, opportunities, and threats facing Taman Safari Indonesia. The analysis reveals that Taman Safari Indonesia's strengths lie in its diverse collection of animals, comprehensive facilities, strategic location, and engaging educational concept. However, challenges include relatively high ticket prices, weekend traffic congestion, facilities in need of upgrades, and a limited variety of shows. Opportunities for growth involve the development of digital tourism, partnerships with external parties, and enhanced educational tourism. Threats encompass competition from other tourist destinations, risk of natural disasters, climate change, and economic downturns. The conclusions drawn from this SWOT analysis indicate that Taman Safari Indonesia has the potential to continue growing, but it must address both internal and external challenges. Several recommendations for increasing its appeal and service quality include adding more show variety, expanding digital tourism content, upgrading facilities, and offering more attractive tour packages. These measures are expected to enhance visitor satisfaction and help Taman Safari Indonesia maintain competitiveness amid rising competition

Crisis Management and Visitor Satisfaction Using Swot Analysis Method Case Study: Marzano Pizzeria During the Covid-19 Pandemic

Mon, 29 Apr 2024 00:00:00 +0700

The Covid-19 pandemic has had a significant impact on the tourism industry and related sectors, including restaurants. Pizza Marzano, an international restaurant chain in Indonesia, faced a crisis due to social restrictions, lockdowns, and changing consumer behavior. This paper explores the crisis management strategies implemented by Pizza Marzano during the pandemic, focusing on the measures taken to maintain customer satisfaction. A qualitative research approach was used, with data gathered through interviews and secondary research. The SWOT (Strength, Weakness, Opportunity, and Threat) analysis method was employed to understand the context of the crisis and identify appropriate mitigation strategies. The findings reveal that Pizza Marzano adopted various measures to mitigate the pandemic's impact, such as adhering to health protocols, enforcing capacity limits, and enhancing take-away services. Public Relations (PR) strategies played a crucial role in addressing the crisis, including open communication, transparency, and leveraging social media to build trust. The evaluation of these strategies indicates that the actions taken effectively increased occupancy and maintained customer satisfaction. In conclusion, effective crisis management strategies and the role of PR helped Pizza Marzano withstand the pandemic crisis and reduce the negative impact on customer satisfaction. The insights from this study can guide other businesses in addressing similar crises in the future

Involvement of Local Communities in the Development of Batulayang Tourism Village

Dipa Teruna Awaloedin, Novita Iza Fitri, Suadi Sapta Putra, Gagih Pradini — Tue, 30 Apr 2024 00:00:00 +0700

This abstract examines the involvement of the local community in the development of Batulayang Tourist Village, a tourism-focused village in the Cisarua district of Bogor. The study employs a qualitative approach with a SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats in the village's development. The results indicate that Batulayang Tourist Village possesses strengths in its natural beauty and cultural richness, along with active community participation in tourism development and management. However, there are weaknesses, such as inadequate infrastructure, a lack of community awareness of tourism potential, and insufficient destination promotion. Opportunities for growth include collaborations with private sector entities, skill development for the community, and the introduction of new tourism products. The threats faced include competition from other tourist villages and potential negative impacts on the environment and local culture. The study concludes that active community participation is key to the successful development of Batulayang Tourist Village, as it drives economic growth, cultural preservation, and environmental sustainability. Recommendations for improvement include providing training and support for community members in tourism-related skills, forming cooperatives or joint business groups, and involving the community in the planning and management of tourism in a sustainable manner.

Climate Change on the Tourism Industry in Batulayang Tourism Village Destinations Using Swot Review

Dipa Teruna Awaloedin, Wuri Wulansari, Asyari Asyari, Gagih Pradini — Tue, 30 Apr 2024 00:00:00 +0700

Tourism, as a significant global economic sector, has become an integral part of many people's lives. However, climate change poses a serious threat to the tourism industry, including in Desa Wisata Batulayang, a tourism destination known for its natural beauty and cultural richness. This study employs a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to identify the strengths, weaknesses, opportunities, and threats faced by Desa Wisata Batulayang in addressing climate change. It also explores the role of Public Relations (PR) in handling these challenges and devising strategies to help this tourist village survive and thrive. The findings reveal that Desa Wisata Batulayang has strengths in its natural beauty, local wisdom, and various tourist attractions. However, it also has weaknesses, such as high dependency on environmental conditions and infrastructure that may not be fully prepared for climate change. Opportunities for the village lie in developing alternative tourism and sustainable tourism, while threats include extreme weather, infrastructure damage, and the risk of natural disasters. Public Relations plays a critical role in addressing the threats of climate change. PR can educate tourists and the community, disseminate information about adaptation efforts, and promote a positive image through campaigns emphasizing sustainable tourism. Additionally, PR can collaborate with various stakeholders to support climate change mitigation and adaptation programs. In conclusion, although climate change presents serious challenges to the tourism industry in Desa Wisata Batulayang, with appropriate strategies and support from various parties, this village can strengthen its resilience and continue to be an attractive tourist destination. Recommendations include improving management quality, diversifying tourism products, preparing emergency plans, and conducting regular evaluations and monitoring. By taking these steps, Desa Wisata Batulayang can become an example of a resilient and sustainable tourist village amid the challenges posed by climate change

The Importance of Management Partnerships in Developing Tourism Sustainability After the Covid-19 Pandemic at Taman Impian Jaya Ancol

Dipa Teruna Awaloedin, Elena Edelweis Iskandarmouda, Gagih Pradini — Tue, 30 Apr 2024 00:00:00 +0700

Tourism has become a basic need for many people and is considered a human right that should be respected and protected. As an essential sector in the global economy, tourism contributes significantly to national revenue and creates employment opportunities. Taman Impian Jaya Ancol, a major tourist destination in Jakarta, faces various challenges due to the Covid-19 pandemic, including a decline in visitor numbers, increased health costs, and changes in tourist behavior. This study aims to analyze the role of partnerships in building a positive image for Taman Impian Jaya Ancol in the post-pandemic era. Using literature studies and SWOT analysis, this research evaluates internal and external factors affecting this tourist destination. The analysis indicates that partnerships with various stakeholders, including government, local communities, environmental organizations, the private sector, and media, are key strategies to address post-pandemic challenges. Partnerships have proven to offer positive contributions by enhancing security, supporting local economic development, developing sustainable practices, and increasing tourism appeal. However, barriers such as economic uncertainty, increased operational costs, and travel restrictions require adaptive and innovative strategies. Recommendations for strengthening partnerships, including marketing innovation, diversification of funding sources, and collaboration with media and influencers, can help Taman Impian Jaya Ancol rebuild its positive image in the post-pandemic era. The study concludes that partnerships are a critical foundation for overcoming the post-pandemic challenges in the tourism sector. Strategies involving collaboration, innovation, and adaptability are needed to ensure the sustainability of partnerships and the long-term success of Taman Impian Jaya Ancol.