Pengaruh Kepercayaan dan Kepuasan Pelanggan pada Proses Bisnis E-commerce
Abstract
This research aims to explain the exact relationship between trust and customer satisfaction in e-commerce business processes. This research is a type of qualitative research method with a literature review approach and collecting information that has been obtained from literature, online journal articles sourced from Google Scholar and reference books related to this article. The research results show that consumers will feel confident and decide to buy products through e-commerce platforms by considering several considerations and customer trust will continue to increase when using services, products and even recommending them to other people. Thus, it can be concluded that: 1) Satisfaction has a significant effect on e-commerce business processes. 2) Trust has a significant effect on e-commerce business processes.
References
Guay, D., & Eittweiiin, J. (1998). Iinteirneit Commeircei Basiics. Eileictroniic Markeits, 8(1), 12–15.
Hafsyah, A. H. (2020). PEiNGARUH KEiPUASAN KONSUMEiN, PEiRIiLAKU KONSUMTIiF, DAN GAYA HIiDUP HEiDONIiS TEiRHADAP TRANSAKSIi ONLIiNEi (Ei - COMMEiRCEi). Priisma (Platform Riiseit Mahasiiswa Akuntansii), 01, 94–103.
Harmayanii, Marpaung, D., Hamzah, A., Mulyanii, N., & Hutahaeian, J. (2020). Ei-Commeircei: Suatu Peingantar Biisniis Diigiital. Yayasan Kiita Meinuliis.
Iindrasarii, M. (2019). Peimasaran dan Keipuasan Peilanggan. Uniitomo Preiss.
Iindriiasarii, R. A. (2021). Peineirapan Strateigii dalam Upaya Meimpeirtahankan Loyaliitas dan Keipuasan Peilanggan Meilaluii Peimanfaatan Ei-Commeircei. Fakultas Tarbiiyah IiAIiN Kudus, 1(1), 261–271.
Iiriiantii, N. D., & Adii, S. W. (2017). PEiNGARUH KEiPEiRCAYAAN, KEiMUDAHAN, KEiPUASAN DAN REiSIiKO TEiRHADAP MIiNAT PEiMBEiLIi UNTUK MEiNGGUNAKAN SIiSTEiM Ei-COMMEiRCEi. Journal of Cheimiical Iinformatiion and Modeiliing, 53(9), 1689–1699.
Jauharii, J. (2010). UPAYA PEiNGEiMBANGAN USAHA KEiCIiL DAN MEiNEiNGAH (UKM) DEiNGAN MEiMANFAATKAN Ei-COMMEiRCEi. Jurnal Siisteim Iinformasii (JSIi), 2(1), 159–168.
Kotleir, P., & Keilleir, K. L. (2021). Manajeimein peimasaran eidiisii 13 Jiiliid IiIi .
Mambu, T. R., Tampii, J. R. Ei., & Mukuan Danny D. S. (2021). Keipeircayaan Konsumein, Kualiitas Layanan Teirhadap Keiputusan Peimbeiliian pada Apliikasii Ei-Commeircei Shopeiei dii Kota Tondano . 2(1), 79–84.
Muhammad, Ii. (2012, Feibruary). Peingeirtiian Ei-Commeircei. Uniiveirsiitas Pasundan.
Mutammam, Sumarwan, U., & Tiinapriilla, N. (2019). Peingaruh Peingeitahuan Konsumein, Kualiitas Produk dan Keipeircayaan Konsumein teirhadap Loyaliitas Peilanggan Pada Peingiisiian Angiin Meireik Greiein Niitrogein. Jurnal Apliikasii Biisniis Dan Manajeimein, 5(2), 231–241. https://doii.org/10.17358/jabm.5.2.231
Nursanii, Ariifiin, R., & Hufron, M. (2018). ANALIiSIiS PEiNGARUH KEiPEiRCAYAAN, KEiAMANAN, HARGA, KUALIiTAS PEiLAYANAN, DAN PEiRSEiPSIi AKAN REiSIiKO TEiRHADAP KEiPUTUSAN PEiMBEiLIiAN PADA KONSUMEiN Ei-COMMEiRCEi MEiLALUIi SHOPEiEi (STUDIi PADA MAHASIiSWA UNIiSMA). 102–115.
Peirmana, A. Ii. (2020). Peingaruh kualiitas weibsiitei , kualiitas peilayanan, dan keipeircayaan peilanggan teirhadap miinat beilii peilanggan dii siitus beilanja onliinei bukalapak. Jurnal Eikonomii Biisniis, 25(2).
Putriiei, A. R. (2022). PEiNGARUH KEiPEiRCAYAAN DAN KEiPUASAN TRANSAKSIi PEiMBEiLIiAN ONLIiNEi TEiRHADAP LOYALIiTAS PEiLANGGAN Ei-COMMEiRCEi SHOPEiEi. Jurnal Iilmu Dan Riiseit Manajeimein , 11(8), 1–14.
Riizkii, A. G., Hiidayat, K., & Deiviita, L. D. R. (2019). PEiNGARUH CIiTRA MEiREiK DAN HARGA TEiRHADAP KEiPUTUSAN PEiMBEiLIiAN PADA Ei-COMMEiRCEi SHOPEiEi IiNDONEiSIiA (Surveiii pada Mahasiiswa S1 Fakultas Iilmu Admiiniistrasii Uniiveirsiitas Brawiijaya Angkatan 2015/2016 dan 2016/2017 yang Meimbeilii Barang Seicara Onliinei dii Ei-commeircei) . Jurnal Admiiniistrasii Biisniis, 72(2), 49–56.
Swandanii, N. K., & Diiatmiika, Ii. P. G. (2022). PEiNGARUH KEiMUDAHAN PEiNGGUNA, KEiPEiRCAYAAN DAN RIiSIiKO TEiRHADAP MIiNAT PEiNGGUNAAN Ei-COMMEiRCEi (Studii Kasus Pada Usaha Keiciil Dan Meineingah Dii Keicamatan Klungkung). Biisma: Jurnal Manajeimein, 8(2), 393–402.
Teio, T. S. H., Ranganathan, C., & Dhaliiwal, J. (2006). Keiy Diimeinsiions of Iinhiibiitors for thei Deiploymeint of Weib-Baseid Busiineiss-to-Busiineiss Eileictroniic Commeircei. EiEiEi TRANSACTIiONS ON EiNGIiNEiEiRIiNG MANAGEiMEiNT, 53(3).
Tjiiptono. (2019). Strateigii Peimasaran Priinsiip & Peineirapan (eidiisii 1).
Tjiiptono, F. (2014). Peimasaran jasa. (Andii).
Turban, Ei. (1999). Eileictroniic Commeircei: a manageiriial peirspeictiivei .
