Pengaruh Strategi Inovasi Terhadap Perkembangan Usaha Mikro Kecil dan Menengah (UMKM) di Desa Pinangsari Kabupaten Subang
Abstract
This research discusses the innovation strategy for the development of Micro, Small and Medium Enterprises (MSMEs) in Pinangsari Village, Subang Regency. MSMEs have a strategic role in the national economy and contribute to reducing poverty and improving the regional economy. However, MSMEs are faced with various challenges such as limited capital, skills, promotion and market access. Therefore, the implementation of innovative strategies and MSME development is the key in advancing the economy and improving the welfare of the people in Pinangsari Village. The method used is SWOT analysis. Some of the suggested strategies include strengthening training and mentoring, providing capital assistance, developing digital infrastructure, collaboration and partnerships, optimizing digital marketing, and analyzing data for monitoring. By implementing these strategies and adequate support, MSMEs in Pinangsari Village are expected to develop better, become more competitive, and make a greater contribution to the regional economy
References
Giyatmi, G., Widiati, E., & Levyda, L. (2022). Optimasi E-Commerce dan Kualitas Kuliner Untuk Mendukung Wisata Kuliner di Provinsi Bangka Belitung. ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat, 5(1), 83–90. https://doi.org/10.32509/abdimoestopo.v5i1.1819
Hendrawan, A., Sucahyowati, H., Cahyandi, K., Indriyani, & Rayendra, A. (2019). Pengaruh Marketing Digital Terhadap Kinerja Penjualan Produk UMKM Asti Gauri di Kecamatan Bantasari Cilacap. Jurnal Administrasi Dan Kesekretarisan, 4(1), 53–60. http://www.jurnal.stiks-tarakanita.ac.id/index.php/JAK/article/view/189/136
Kumar, B., Sharma, A., Vatavwala, S., & Kumar, P. (2020). Digital mediation in business-to-business marketing: A bibliometric analysis. Industrial Marketing Management, 85(September), 126–140. https://doi.org/10.1016/j.indmarman.2019.10.002
Muzdalifa, I., Rahma, I. A., & Novalia, B. G. (2018). Peran Fintech Dalam Meningkatkan Keuangan Inklusif Pada UMKM Di Indonesia (Pendekatan Keuangan Syariah). Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 3(1). https://doi.org/10.30651/jms.v3i1.1618
Nando, R. arnando pratama, Setiawan, R., & ... (2021). Pengaruh Digital Marketing Terhadap Peningkatan Laba Umkm. Jurnal …, 7(3), 43–48. http://ejournal.stiepgri.ac.id/index.php/ekonomak/article/view/173%0Ahttp://ejournal.stiepgri.ac.id/index.php/ekonomak/article/download/173/111
Prayogo, A., Fauzi, A., Bagaskoro, D. S., & Alamsyah, F. A. (2023). Pengaruh Brand Image , Viral Marketing dan Brand Awareness Terhadap Minat Beli Konsumen. 1(4), 754–763. https://doi.org/10.38035/jim.v1i4
Rahayu, S., Diatmika, I. P. G., & Haryadi, W. (2022). Analisis Potensi Wisata Kuliner Dalam Mendukung Perekonomian Umkm Pesisir Saliper Ate Di Kabupaten Sumbawa. Jurnal Riset Kajian Teknologi Dan Lingkungan, 5(1), 01–08. https://doi.org/10.58406/jrktl.v5i1.954
