Strategi Komunikasi Instagram @Akutahu Dalam Menyampaikan Berita & Informasi Positif

Abstrak

Several Press in Indonesian media have adopted the "Good News is Good News" approach by presenting positive news and information to their readers. Media AKUTAHU is one of the media outlets that utilizes the Instagram social media platform to deliver positive news to its audience, especially the younger generation seeking a balance and a dose of positive news amidst the prevalence of negative news.

This research employs a qualitative descriptive method to describe behaviors, perceptions, motivations, and actions of the research subjects. The communication strategy used by Media AKUTAHU, based on Anwar Arifin's model, includes the following elements: 1) Understanding the audience: Media AKUTAHU directs its communication strategy towards the Indonesian society, particularly the younger generation interested in positive news. Their main target is their Instagram followers. 2) Crafting the message: Media AKUTAHU has its own playlist of topics such as sports, technology, education, culture, and health. The use of the slogan "Tahukah Kamu?" ("Did You Know?") serves as a key attention-grabber for readers. 3) Determining the method: Media AKUTAHU uses the methods of Redudancy/Repetitive and Overall, providing flexibility in selecting the delivery method that suits the content of the news and information they possess. 4) Media selection: Media AKUTAHU primarily chooses the Instagram social media platform as their main tool to disseminate positive news because of its popularity among Indonesian society, especially the younger generation