Hasanah F, Sudarwanto T. PENGARUH CONTENT MARKETING DAN ELECTRONIC WORD OF MOUTH (E-WOM) APLIKASI TIKTOK TERHADAP IMPULSE BUYING PRODUK FASHION PADA GENERASI Z DI KOTA SURABAYA. jiwp [Internet]. 7Nov.2023 [cited 5Jun.2026];9(21):348-60. Available from: https://jurnal.peneliti.net/index.php/JIWP/article/view/5386