The Effect of E-Service Quality and Sales Promotion on Interest in Using LinkAja E-Wallet survey on Instagram Followers @linkaja
Abstract
This study aims to examine and analyze the effect of e-service quality and sales promotion on interest in using LinkAja digital wallets. The primary data in this study were data obtained from distributing questionnaires to LinkAja users and Instagram followers @linkaja with 348 samples using a non-probability sampling method with incidental sampling. The analysis technique used is scale range analysis and path analysis with the help of Internal Successive Method (MSI), Microsoft Excel program, and SPSS application.
The results of this study indicate descriptively that the e-service quality, sales promotion, and interest in using digital wallets are in the very good category. Based on the results of the verification analysis, the e- service quality and sales promotion variables influence each other and show a very strong level of influence. The partial effect obtained from the e-service quality and sales promotion on interest in using digital wallets are 42.8% and 27%, respectively, with a total simultaneous effect of 69.8%. while the remaining 30.2% is influenced by other variables not examined.
References
Adhiim, D. M., & Pradana, M. (2021). PENGARUH E-SERVICE QUALITY TERHADAP E-CUSTOMER LOYALTY PADA APLIKASI OVO MELALUI E-CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING. Business Preneur: Jurnal Ilmu Administrasi Bisnis, 8.
Amel, A. F. (2020). Pengaruh Promosi Penjualan Dan E-Service Quality Terhadap Keputusan Penggunaan Aplikasi Ovo. JRMSI - Jurnal Riset Manajemen Sains Indonesia, 11(2), 201–223. https://doi.org/10.21009/jrmsi.011.2.01
Ammurabi, S. D. (2020). Jawara persaingan dompet digital di Indonesia. Alinea.Id. https://www.alinea.id/infografis/jawara-persaingan-dompet-digital-di-indonesia-b1ZJG9svT
Annur, C. M. (2021). Kebutuhan Pembayaran Digital Jadi Faktor Utama Masyarakat RI Pakai E-Wallet. Databoks. https://databoks.katadata.co.id/datapublish/2021/07/14/kebutuhan-pembayaran-digital-jadi-faktor-utama-masyarakat-ri-pakai-e-wallet
Ernawati, N. (2020). PENGARUH PERSEPSI MANFAAT, KEMUDAHAN PENGGUNAAN DAN KEPERCAYAAN TERHADAP MINAT PENGGUNAAN PADA APLIKASI OVO [SEKOLAH TINGGI ILMU EKONOMI INDONESIA]. http://repository.stei.ac.id/1387/
Hamonangan, F. (2021). PENGARUH PROMOSI, KEPERCAYAAN, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PENGGUNAAN APLIKASI LINKAJA PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS SUMATERA UTARA [Universitas Sumatera Utara]. file:///C:/Users/Alfina Agustin/Downloads/140502111.pdf
iprice. (2020). E-Wallet Lokal Masih Mendominasi Q2 2019-2020. https://iprice.co.id/trend/insights/top-e-wallet-di-indonesia-2020/
Javier, F. (2022). E-wallet Jadi Alat Pembayaran Digital Terpopuler di 2021. Tempo Media Group. https://data.tempo.co/data/1316/e-wallet-jadi-alat-pembayaran-digital-terpopuler-di-2021
katadata.co.id. (2021). Nilai Transaksi Uang Elektronik Indonesia Terus Tumbuh. https://databoks.katadata.co.id/datapublish/2021/01/27/nilai-transaksi-uang-elektronik-indonesia-terus-tumbuh
Kotler, P., & Keller, kevin L. (2012). Marketing Management. In Agrekon (Vol. 11, Issue 1). Pearson. file:///F:/Philip Kotler, Kevin Lane Keller - Marketing Management, 14th Edition-Prentice Hall (2012).pdf
Sugiyono, P. D. (2017). Sugiyono. ALFABETA.
