Hukum Jual Beli Melalui Media Sosial Menurut Fiqih Muamalah

Abstract

The rapid advancement of digital technology has transformed how people conduct economic transactions, including through social media platforms such as WhatsApp, Instagram, and Facebook. This study aims to analyze the legal status of buying and selling via social media from the perspective of Islamic commercial jurisprudence (fiqh muamalah). This research employs a library research method with a normative qualitative approach, focusing on primary and secondary sources from classical and contemporary Islamic legal literature. The findings show that online transactions through social media are considered legally valid in Islam as long as they fulfill the pillars and conditions of sale, such as clear consent (offer and acceptance), product clarity, and agreed pricing. Digital agreements via written messages or chat are permissible under the principles of urf (custom) and al-‘adah muhakkamah (custom as a source of law). However, transparency and consumer protection remain crucial to prevent fraud and uncertainty in transactions.