Usulan Rancangan Strategy Map Bedasarkan Konsep Balance Scorecard Sebagai Acuan Strategi Pada Sekolah Tinggi X

Tasya Tasya; Dwi Hartanti

doi:10.5281/zenodo.7633267

Tasya Tasya Universitas Indonesia
Dwi Hartanti Universitas Indonesia

DOI: https://doi.org/10.5281/zenodo.7633267

Abstract

This study aims to assist Sekolah Tinggi X in analyzing and understanding the alignment of new strategies applied with the vision and mission of the College, as well as proposing a design of a strategy map based on a balanced scorecard that can be useful and can be used as a consideration in determining strategies for College X. This research uses a balanced scorecard approach developed by Kaplan and Norton (1996). The research method used in this study is a descriptive qualitative method with two data sources, namely primary data using interview techniques and secondary data obtained through documentation and literature studies. The results of this case study at College X using a SWOT analysis show several strengths, weaknesses, opportunities and threats that the College has and faces, and produces 16 strategic goals classified into four BSC perspectives, including 2 strategic goals from a financial perspective, 3 strategic goals from a customer perspective, 5 strategic goals from a financial perspective. internal processes and 6 strategic goals on a learning and growth perspective. Then the strategic objectives are formed into the strategy map as the final result of this research.

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