Analisis Pengaruh Kualitas Produk, dan Harga Terhadap Keputusan Pembelian Smartphone Iphone di Daerah Karawang
Abstract
This study aims to determine the effect, product quality and price on purchasing decisions Iphone in Karawang regency. Based on the results of related hypothesis testing, it can be concluded as follows: The results of this test indicate that product quality has a positive and significant effect on Iphone purchasing decisions in Karawang Regency. This shows that product quality has good operating system performance for consumers so that it can influence purchasing decisions. The results of this test indicate that price has a positive and significant effect on the decision to purchase an Iphone in Karawang Regency. This shows that the prices that can be reached by students with premium product quality are comparable to the application features and the benefits of the products which are very modern for consumers so that they can influence purchasing decisions.
References
Agusta, A. S., & Laugu, N. 2020. Fresh Informasi Keagamaan Melalui Media Instagram Dalam Menanggapi Covid-19 di Indonesia. Jurnal Perpustakaan.
Halim, D. A. 2022. Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Thai Tea Di Uky Tea Bandung. Pasundan University.
Hasan, A. 2014. Marketing & Kasus-Kasus Pilihan. Jakarta: CAPS.
Kotler P & Armstrong, A. 2012. Prinsip-prinsip Pemasaran, Edisi ke-13. Jakarta: Penerbit Erlangga.
Kotler, P., & Amstrong, G. 2008. Prinsip-Prinsip Pemasaran Jilid1. Erlangga
Mamonto, Tumbuan, & Rogi. 2021. Analisis Faktor-Faktor Bauran Pemasaran (4P) Terhadap Keputusan Pembelian Pada Rumah Makan Podomoro Poigar Di Era Normal Baru. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi.
Prasetijo, Ristiyantidan Ihalauw, John J.O.I. 2005. Perilaku Konsumen. Andi, Yogyakarta
Reppi, L. V. Y., Moniharapon, S., & Loindong, S. 2021. Bauran Promosi Dan Kualitas Pelayanan Pengaruhnya Terhadap Keputusan Pembelian Grabfood (Study Pada Pengguna Jasa Grabfood Di Kota Manado Pada Masa Pandemi Covid-19). Jurnal EMBA, 9(3), 1482–1490.
Swastha, Basu DH. dan T. Hani Handoko. 2008. Manajemen Pemasaran Analisis Perilaku Konsumen. BPFE, Yogyakarta
Utami, H. N., & Firdaus, I. F. A. 2018. Ecodemica. Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, Dan Bisnis, 2(1), 136–146. http://ejournal.bsi.ac.id/ejurnal/index.php/ecodemica/article/view/3407/pdf
