Potensi Gastronomi sebagai Daya Tarik wisata di Coklat Monggo Yogyakarta

  • Febry Fatimah Azzahra Universitas Nasional
  • Rigy Dyantika Universitas Nasional
  • Asep Parantika Universitas Nasional

Abstract

Chocolate monggo has a tourist attraction in the form of a gastronomic destination located in Kota Gede, Yogyakarta. Monggo chocolate is a processed chocolate product that is produced and marketed centrally in Yogyakarta for souvenirs. The purpose of this research is to find out the Gastronomic Potential as a Tourist Attraction in Chocolate Monggo Yogyakarta. This research design uses data collection in the form of a literature study with a qualitative descriptive method through observation techniques. The results of this study indicate that the factors that influence tourists visiting Chocolate Monggo are caused by tourist attractions by exploring the chocolate factory, knowing the history of its establishment, how to make praline chocolate and tasting the various types of chocolate available.

References

Aini, J. H., Putu, N., & Setyari, W. (2019). ASING LANGSUNG DI INDONESIA Fakultas Ekonomi dan Bisnis Universitas Udayana ( Unud ), Bali , Indonesia PENDAHULUAN Sebagai negara berkembang Indonesia membutuhkan dana yang cukup besar untuk melaksanakan pembangunan nasional . Kebutuhan dana yang besar te. Hubungan Kausalitas Tabungan Nasional Dan Investasi Asing Langsung Di Indonesia, 8(3), 639–668. https://ojs.unud.ac.id/index.php/eep/article/download/43652/28438/

Correia, A., Moital, M., Da Costa, C. F., & Peres, R. (2008). The determinants of gastronomic tourists’ satisfaction: a second-order factor analysis. Journal of Foodservice, 19(3), 164–176. https://doi.org/10.1111/j.1745-4506.2008.00097.x

Dr. Ajat Rukajat, M. Mp. (2018). Pendeketan Penelitian Kualitatif. CV Budi Utama.

Fitrianna, H., & Aurinawati, D. (2020). Pengaruh Digital Marketing Pada Peningkatan Brand Awareness Dan Brand Image Terhadap Keputusan Pembelian Produk Cokelat Monggo di Yogyakarta. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 3(3), 409–418. https://doi.org/10.31842/jurnalinobis.v3i3.147

Horng, J. S., & (Simon) Tsai, C. T. (2010). Government websites for promoting East Asian culinary tourism: A cross-national analysis. Tourism Management, 31(1), 74–85. https://doi.org/10.1016/j.tourman.2009.01.009

Ide, P. (2008). Dark Chocolate Healing.

Kim, Y. H., Yuan, J., Goh, B. K., & Antun, J. M. (2009). Web marketing in food tourism: A content analysis of web sites in west texas. Journal of Culinary Science and Technology, 7(1), 52–64. https://doi.org/10.1080/15428050902788352

Lin, Y. C., Pearson, T. E., & Cai, L. A. (2011). Food as a form of Destination Identity: A Tourism Destination Brand Perspective. Tourism and Hospitality Research, 11(1), 30–48. https://doi.org/10.1057/thr.2010.22

McKercher, B., Okumus, F., & Okumus, B. (2008). Food tourism as a viable market segment: It’s all how you cook the numbers! Journal of Travel and Tourism Marketing, 25(2), 137–148. https://doi.org/10.1080/10548400802402404

Monggo, C. (n.d.). Coming Soon - Bahasa Indonesia | Chocolate Monggo. Retrieved January 17, 2023, from https://chocolatemonggo.com/id/coming-soon-bahasa-indonesia/

Nurani, S. R. (2015). Usulan Penelitian. 2, 127–130.

Sriyati, Satria, F., & Sudewi. (2017). Pemanfaatan E-Government Sebagai Media Promosi DiBidang Pariwisata Ekonomi Kreatif (Studi Kasus : Dinas Pariwisata Ekonomi Kreatif, Kabupaten Pesawaran). Technology Acceptance Model, 80–87. http://ojs.stmikpringsewu.ac.id/index.php/JurnalTam/article/view/52

Thamwika, L. (2013). Marketing and PR in Social Media : How the utilization of Instagram builds and maintains customer relationships. Media and Communication, 56.

Yuli, A. (2011). City Branding Sebagai Strategi Pengembangan Pariwisata Ditinjau dari Aspek Hukum Merek. Jurnal Ilmiah Ilmu Hukum QISTI, 5 (1)(1), 50–68.

Published
2023-04-10
How to Cite
Azzahra, F., Dyantika, R., & Parantika, A. (2023). Potensi Gastronomi sebagai Daya Tarik wisata di Coklat Monggo Yogyakarta. Jurnal Ilmiah Wahana Pendidikan, 9(7). https://doi.org/10.5281/zenodo.7812439