"The Concept Art Design of the Character 'Arjuna' in the 3D Animated Film 'Mahabharata'"
Abstract
Concept art is a form of art that is widely used in the entertainment industry such as animation,
comics, games and visual novels, in this case the researcher will discuss about animated films,
designing concepts in films requires a research in accordance with the theme to be raised, research
can be verbal which is then processed and transformed into visual form, Concept art plays an
important role in the transformation process, Concept art is processed using creativity based on
data based on verbal or visual research, This research is a creative process in designing Concept
art on animation with the theme of puppetry, it is expected to be one of the guidelines in the
production process of animated films and researchers hope that this will be one of the solutions to
overcome the problem of how to transform puppets into a more unique, attractive form, acceptable
to the public and has relevant modern elements.
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