Analisis Yuridis Terhadap Sengketa Penggunaan Merek Terkenal Pada Kasus Antara Gudang Garam dan Gudang Baru

Abstract

Legal certainty regarding the trademark dispute between Gudang  Garam and Gudang Baru which  is  essentially  similar  to  the  Gudang  Garam  brand  which  is  well  known  as  a  type  of  product  in  class  34,  namely  kretek cigarettes. The  problems  discussed  in  this  research  are how  legal  certainty  is  regarding  the  criteria  for  famous  brands and the basic  similarities  of  well-known trademarks  in terms of the applicable laws and regulations,  what  legal efforts are taken  by famous brand owners to obtain legal protection for violations of basic similarities, What is  ithe legal certainty regarding the protection  of well-known trademarks in the Gudang Garam and Gudang Baru trademark dispute. The criteria for determining the similarity of the main elements in a brand in Article 21 paragraph (2) letter a of Law Number 20 of 2016 concerning Trademarks and Geographical Indications are the similarity of images, sounds, names, words, letters, numbers, composition. color or a combination of these elements, whether for similar or dissimilar goods or services based on general public knowledge, brand reputation  obtained due to large-scale promotion, and accompanied by proof of registration of the mark in several countries. Legal consequences if a mark is proven to be substantially similar or have overall similarities, then the consequence of what the  idefendant did to the plaintiff's mark is that the mark can be canceled and the registration removed. Apart from that, the plaintiff can file a claim for compensation in the form of material compensation and immaterial compensation filed by the brand owner who feels that his rights have been harmed by a party who does not have rights in using his brand. Thus, resulting in the end of  ilegal protection for the brand in question.