Pengaruh Kemudahan dan Manfaat Penggunaan Shopee Paylater Terhadap Perilaku Impulse Buying
Abstract
This paper analyses the influence of the ease of us and usefulness of using shopee paylater on impulse buying behavior. This research uses quantitative data. The sampling technique used was non-probability sampling with the type of purposive sampling. The sample used in the study is 220 respondents. The research method used multiple linear regression analysis and data collection through questionnaires. The results showed that ease of use and usefullnes positively and significantly affected impulse buying behavior. Hypothesis testing using the t test shows that the two independent variables studied significantly influence the dependent variable behavior Impulse Buying. The Adjusted R Square figure of 0.613 indicates that 61.3% of the Impulse Buying variable can be explained by the two independent variables in the regression equation. While the remaining 38.7% is explained by other variables outside the two variables used in this study.
References
Arif, W. (2008). Kajian tentang perilaku pengguna sistem informasi dengan pendekatan Technology Acceptance Model(TAM). Proceeding Book of Konferensi Nasional Sistem Informasi. http://peneliti.budiluhur.ac.id/wp-content/uploads/2008/.../arif+wibowo.pdf
David. (2011). Universitas Kristen Petra Surabaya. Dimensi Interior, 8(1), 44–51. publication.petra.ac.id/index.php/sastra-tionghoa/article/view/121%0D
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly: Management Information Systems, 13(3), 319–339. https://doi.org/10.2307/249008
Hendra, J., & Iskandar, A. (2016). Aplikasi Model Tam Terhadap Pengguna Layanan Internet Banking Di Kantor Bank Jatim Cabang Situbondo. Jurnal Ecobuss, 4(1), 40–48. www.bi.go.id
Iriani, S. S., & Andjarwati, A. L. (2020). Analysis of perceived usefulness, perceived ease of use, and perceived risk toward online shopping in the era of Covid-19 pandemic. Systematic Reviews in Pharmacy, 11(12), 313–320. https://doi.org/10.31838/srp.2020.12.50
Lee, H. (2018). Intrinsic and extrinsic motivations affecting impulse-buying tendency in mobile shopping. Social Behavior and Personality, 46(4), 683–694. https://doi.org/10.2224/sbp.6693
MH, N., & Harmon, H. (2017). Faktor Penentu Perilaku Impulsive Buying Pada Fashion Business Di Kota Bandung. Jurnal Riset Bisnis Dan Investasi, 2(3), 121. https://doi.org/10.35697/jrbi.v2i3.97
Parameswari, R., & Ginny, P. L. (2022). Intrinsic and extrinsic motivations affecting impulse-buying tendency in mobile shopping. Primanomics: Jurnal Ekonomi & Bisnis, 20(2), 175–185. https://jurnal.ubd.ac.id/index.php/PE/article/view/1183
Pratama, A. B., & Suputra, I. D. G. D. (2019). Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan, dan Tingkat Kepercayaan Pada Minat Menggunakan Uang Elektronik. E-Jurnal Akuntansi, 27, 927. https://doi.org/10.24843/eja.2019.v27.i02.p04
Putri, F. A., & Iriani, S. S. (2020). Pengaruh Kepercayaan dan Kemudahan terhadap Keputusan Pembelian Menggunakan Pinjaman Online Shopee PayLater. Jurnal Ilmu Manajemen, 8(3), 818. https://doi.org/10.26740/jim.v8n3.p818-828
Rochman, F. (2022). Shopee jadi e-commerce terbanyak digunakan selama akhir 2021. Antaranews.Com. https://www.antaranews.com/berita/2677053/shopee-jadi-e-commerce-terbanyak-digunakan-selama-akhir-2021
Romadloniyah, A. L., & Prayitno, D. H. (2018). Pengaruh Persepsi Kemudahan Penggunaan, Persepsi Daya Guna, Persepsi Kepercayaan, Dan Persepsi Manfaat Terhadap Minat Nasabah Dalam Menggunaan E-Money Pada Bank Bri Lamongan. Jurnal Akuntansi, 3(2), 699. https://doi.org/10.30736/jpensi.v3i2.164
Rook, D. W., & Fisher, R. J. (1995). Normative Influences on Impulsive Buying Behavior. Journal of Consumer Research, 22(3), 305. https://doi.org/10.1086/209452
Rossa, A., & Ashfath, F. (2022). Pengaruh Persepsi Kemudahan Penggunaan, Kepercayaan, Risiko dan Keamanan terhadap Impulse Buying Pengguna SPaylater (Shopee Paylater) di Jadetabek. Seminar Nasional Akuntansi Dan Manajemen …, 1–15. http://prosiding-old.pnj.ac.id/index.php/snampnj/article/view/5518
Sari, R. (2021). Pengaruh Penggunaan Paylater Terhadap Perilaku Impulse Buying Pengguna E-Commerce di Indonesia. Jurnal Riset Bisnis Dan Investasi, 7(1), 44–57. https://doi.org/10.35313/jrbi.v7i1.2058
Setiawan, S. R. D. (2019). Sebelum Transaksi Pakai Fitur Pay Later, Simak 5 Risikonya. Kompas.Com. https://money.kompas.com/read/2019/09/27/140050726/sebelum-transaksi-pakai-fitur-pay-later-simak-5-risikonya
Sitinjak, T. (2019). Pengaruh Persepsi Kebermanfaatan dan Persepsi Kemudahan Penggunaan Terhadap Minat Penggunaan Layanan Pembayaran Digital Go-Pay. Jurnal Manajemen, 8(2), 27–39.
Hussain S and Devi KS., fatty acids compopsition oft three plant species: Clitoria ternatea, mandulea suberosa and Ruta chalapensis, J. Oil Tech. Assoc. India, 1998 :30; 162-164.
Jacob L, M. S. Latha. 2012. “Anticancer Activity of Clitoria Ternatea Linn. against Dalton’s Lymphoma.” Internasional Journal of Pharmacognosy and Phytochemical Reserch 4 (4):202–12.
Kazuma, K., N. Noda dan M. suzuki 2003. Flavonoid Composition Related to Petal Color in Dif erent Lines of Clitoria ternatea. Phytochemistry 64(6):1133-1139.
Kusrini, -E., Tristantini, -D., Izza, -N., 2017. Uji aktivitas ekstrak bunga telang (Clitoria ternatea L.) sebagai agen anti katarak. Jurnal Jamu Indonesia. 2(1), 30-36.
Marjoni. (2016). Dasar-Dasar Fitokimia (T. Ismail (ed.)). Trans Info Media.
Markham. (1988). Cara Mengidentifikasi Flavonoid. ITB
Purba, E. C. 2020. “Kembang Telang (Clitoria Ternatea L.).” Pemanfaatan Dan Bioaktivitas :EduMatSains 4 (2):111–124
Prakash. (2001). Antioxidant Activity. Jurnal of Agricultural and Food Chemistry, 19(2).
Rais, I. R., 2015. Isolasi dan penentuan kadar flavonoid ekstrak etanolik herba sambiloto (andrographis paniculata (burm. F.) Ness). Pharmaciana, hal : 100-106
RI, Depkes. 1995. Farmakope Indonesia Edisi IV. Jakarta: Departemen Kesehatan RI
RI, Depkes. 2000. Parameter Standar Umum Ekstrak Tumbuhan Obat. Jakarta : Departemen Kesehatan RI
RI, Depkes. 1989. Materia Medika Indonesia Jilid V. Jakarta: Departemen Kesehatan RI.
Raihan, Gabena I, D. 2022. Uji Sitotoksisitas Ekstrak Etanol Bunga Telang (Clitoria ternatea L.) Dengan Metode Brine Shrimp Lethality Test (BSLT). Journal of Health and Medical Science Volume 1, Nomor 3 : 187-202
Soeksmanto, A., Hapsari, Y., & Simanjuntak, P. (2007). Kandungan Antioksidan pada
Beberapa Bagian Tanaman Mahkota Dewa, Phaleria macrocarpa (Scheff) Boerl. (Thymelaceae). Biodiversitas, 2(8), 92–95
Solanki, Y. B., & Jain, S. M. (2010). Immunomodulatory Activity of Ayurvedic Plant Aparajita (Clitoria Ternatea L.) In Male Albino. 10(3), 2–8.
Styawan A, A , Rohmanti, G. 2020. Penetapan Kadar Flavonoid Metode Alcl3 Pada Ekstrak Metanol Bunga Telang (Clitoria Ternatea L.). Jurnal Farmasi Sains dan Praktis. Vol.6, No.2, Hal:134-141.
