Pengaruh Kualitas Layanan Mobile Banking Bank Bumn Terhadap Kepuasan Nasabah (Studi Pada Mahasiswa Ung Tahun 2023)
Abstract
This study aims to determine the influence from service quality on customer satisfaction of BUMN Bank (State-Owned Enterprises). The sample in this study were students who used mobile banking services. The data analysis technique used in this study is a test of validity and reliability, classic assumption test and multi linear regression test. While, the research method used in this research was a quantitative method. The results of this study show that the quality of service (reliability, assurance, responsiveness, tangible, and efficiency) has a positive and significant impact on banking satisfaction on mobile banking services.
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