Pengaruh Citra Destinasi dan Promosi Terhadap Kepuasan Wisatawan di Puncak Sempur Kabupaten Karawang
Abstract
The purpose of this study was to obtain a systematic description of the destination image and promotion variables as independent variables and tourist satisfaction as the dependent variable in Puncak Sempur, Karawang Regency. The approach in this study is a descriptive approach and a verification approach. According to Sugiyono (2017:147) Descriptive analysis is statistics used to analyze data by describing or describing the data that has been collected as it is without intending to make conclusions that apply to the public or generalizations. The results of the study show that: 1) There is a correlation between Destination Image and Promotion with a correlation coefficient value of 0.735 and has a strong relationship level because the value is positive. 2) There is a partial effect of Destination Image and Promotion on Tourist Satisfaction. 3) There is a simultaneous influence of Destination Image and Promotion on Tourist Satisfaction of 79.4%, while the remaining 20.6% is the influence of other factors not examined in the study. This can indicate that Destination Image and Promotion together have an influence on Tourist Satisfaction on Puncak Sempur tourism
References
Alfabeta Ismunandar, Y., Shavira, D., & Rangga, I. (2019). Review buku Metode Penelitian Kuantitatif Suharsaputra.
Anang Firmansyah, dan Budi W. 2018 Mahardika, Pengantar Manajemen, Yogyakarta: Deepublish.
Arjana, I Gusti Bagus, 2016, Geografi Pariwisata dan Ekonomi Kreatif, Edisi 1,Cetakan 2, Rajawali Pers, Jakarta
Assauri, Sofjan. 2013. Manajemen Pemasaran. Jakarta: Rajawali Pers
Fatihudin, Didin dan Anang Firmansyah. 2019. Pemasaran Jasa (Strategi,Mengukur Kepuasan dan Loyalitas Pelanggan). Yogyakarta: Deepublish.
Faizal, I. (2019). Analisi Pengaruh Fasilitas, Promosi Dan Citra Destinasi Terhadap Kepuasan. 284(2001), 99–119. https://lib.unnes.ac.id/17153/1/1201408017.pdf
George R. Terry. (2013). Dasar dasar manejemen.
Hanif, A., Kusumawati, A., & Mawardi, M. (2016). Pengaruh Citra Destinasi Terhadap Kepuasan Wisatawan Serta Dampaknya Terhadap Loyalitas Wisatawan (Studi pada Wisatawan Nusantara yang Berkunjung ke Kota Batu). Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 38(1), 44–52.
Indartono, S. (2012). Pengantar Manajemen : Character Inside
Kotler, Philip and Gary Amstrong. (2016). Prinsip-prinsip Pemasaran. Edisi13. Jilid 1. Jakarta:Erlangga
Kotler, Philip and Kevin Lane Keller. 2012. Marketing Management, Edisi 14. New Jersey: PrenticeHall Published.
Mardalena, & Sarinah. (2017). Pengantar Manajemen. Manado: Yayasan Tri Ganesha Nusantara, 7.
Ni Nyoman Novarini, N. P. N. A. (2017). ANALISIS PENGARUH KUALITAS LAYANAN, CITRA DAN PROMOSI TERHADAP TINGKAT KEPUASAN PENGUNJUNG PADA HIDDEN CANYON BEJI GUWANG Ni. 15, 110–117.
Oroh, S., Mananeke, L., & Sangkaeng, S. (2015). Pengaruh Citra, Promosi Dan Kualitas Pelayanan Objek Wisata Terhadap Kepuasan Wisatawan Di Objek Wisata Taman Laut Bunaken Sulawesi Utara. Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 3(3), 1089–1100. https://doi.org/10.35794/emba.v3i3.10113
Promosi, A. P., & Awareness, B. (2017). Analisis pengaruh promosi, brand awareness, citra destinasi terhadap kepuasan berkunjung wisatawan di situ gintung park dan bsd ocean park kota tangerang selatan.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung
Sodik, M., Nawangsih, & Lukiana, N. (2019). Pengaruh Citra Destinasi Dan Promosi Terhadap Keputusan Berkunjung Wisata Alam Puncak B29 Kabupaten Lumajang. Journal of Organization and Business Management, 1(4), 48–51.
Setyaningsih, S., & Murwatiningsih. (2017). Pengaruh Motivasi, Promosi Dan Citra Destinasi Pada Kepuasan Pengunjung Melalui Keputusan Pengunjung. Management Analysis Journal, 6(2), 123–133. http://maj.unnes.ac.id
Safitasari, C., Maftukhah, I., & Artikel, I. (2017). Pengaruh Kualitas Layanan, Promosi dan Citra Destinasi terhadap Kepuasan melalui Keputusan Pengunjung. Management Analysis Journal, 6(3), 310–319. https://doi.org/10.15294/maj.v6i3.17500
Safitasari, C., Maftukhah, I., & Artikel, I. (2017). Pengaruh Kualitas Layanan, Promosi dan Citra Destinasi terhadap Kepuasan melalui Keputusan Pengunjung. Management Analysis Journal, 6(3), 310–319. https://doi.org/10.15294/maj.v6i3.17500
Yulianingsih Aisyah Tri, & Hidayat Imam. (2018). Pengaruh Citra Destinasi Promosi Kualitas Pelayanan Tempat Dan Harga Terhadap kepuasan Pengunjung. Jurnal Ilmu Dan Riset Manajemen, 7(6), 2–18.
