Peningkatan Produk UMKM "Bila Catering" melalui Sosialiasi Strategi Merek
Abstract
Many entrepreneurs only focus on the monotonous lines of transactions or product sales without realizing the importance of branding in the development of a product. These obstacles can be caused by a lack of knowledge, a feeling of quick satisfaction with results, the closed nature of the development of Science and Technology and the lack of mature entrepreneurship. With community service activities for UMKM Bila Catering partners, UMKM Bila Catering will be able to strengthen their products through training, mentoring and implementation related to brand strategy. Based on community service activities that aim to strengthen micro, small and medium enterprise products, especially those carried out for UMKM partners Bila Catering in Krajan Hamlet, Tegalrejo Village, Probolinggo Regency can help develop Bila Catering's existence in marketing its products in the food sector, namely various processed dishes, pastries and wet cakes.
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