Pengaruh Endorse Influencer Fadil Jaidi Terhadap Minat Beli Konsumen
Survei Eksplanatori pada Pengikut Media Sosial Instagram @fadiljaidi
Abstract
The background of the research made by this author is the unique way of endorsements carried out by influencer Fadil Jaidi on Instagram social media. With the aim of knowing how much credibility and influence the endorsement of Fadil Jaidi as an influencer on consumers' buying interest. This research uses quantitative methods and conducts surveys through explanatory surveys. The theory used is the Source Credibility Theory, which is based on the object of his research is the social media followers of Instagram @fadiljaidi. The data collection techniques used are questionnaires and literature research, with descriptive statistical data analysis techniques, namely simple linear regression analysis. The results of this study are that the intensity and attractiveness of endorsements have a significant effect while the content of the endorsement message does not have a significant effect on consumers buying interest.
References
Adiningsih, S. L. (2021). PENGARUH PENGGUNAAN MEDIA INFOGRAFIS TERHADAP PENINGKATAN PEMAHAMAN MASYARAKAT (Survei Eksplanatori di Kantor Imigrasi Kelas I Non TPI Karawang). Universitas Singaperbangsa Karawang.
Anwar, M. Pd., D. C. (2017). Buku Terlengkap Teori-Teori Pendidikan Klasik Hingga Kontemporer (Y. Arifin (ed.); Pertama). IRCISOD.
Ashfiah, A. N. (2019). PENGARUH KREDIBILITAS USTADZ ABDUL SOMAD TERHADAP KEPUTUSAN JAMA’AH UNTUK MENGIKUTI KEGIATAN DAKWAHNYA DI PEKANBARU. JOM FISIP UNRI, 6.
Fallis, A. . (2013). Pengertian Instagram. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
Fikri A. R., MA., M. (2015). Konflik Agama dan Konstruksi New Media (Kajian Kritis Pemberitaan Konflik di Media Berita Online) (Pertama). Universitas Brawijaya Press (UB Press).
Kotler, P., & Keller, K. L. (2008). Marketing Management (Internatio). Pearson Education.
Kusuma, V. A. (2021). Pengaruh Terpaan Konten Instagram @folkative Terhadap Minat Literasi Bagi Followers. Universitas Islam Negeri Sunan Ampel Surabaya.
Mulyana, D. (2016). Ilmu Komunikasi Suatu Pengantar (15th ed.). PT. Remaja Rosdakarya.
Ningtyas, M. (2014). Bab III - Metode Penelitian Metode Penelitian. Metode Penelitian, 32–41.
Pangestu, D. S. (2020). FILM SEXY KILLERS DAN DAMPAK MEDIA (ANALISIS TEORI STIMULUS RESPON). UNIVERSITAS MUHAMMADIYAH PONOROGO.
RETNO SARY. (2021). Pengaruh Selebgram Endorsment Terhadap Minat Pembelian Pada Online Shop Melalui Media Sosial Instagram Dalam Perspektif Ekonomi Islam (Studi Pada Followers Instagram @nunirizkypermata). 67. http://repository.radenintan.ac.id/16412/2/PERPUS PUSAT BAB 1 DAN 2.pdf
Romli, M.Si., P. D. K. (2016). Komunikasi Massa (Adipramono (ed.); Pertama). PT. Grasindo.
Saragih, M. Y. (2019). MEDIA MASSA DAN JURNALISME: Kajian Pemaknaan Antara Media Massa Cetak dan Jurnalistik. Jurnal Pemberdayaan Masyarakat, 6(1), 12. https://doi.org/10.37064/jpm.v6i1.4988
Severin, W. J., & Tankard, J. W. (2000). Communication Theories : Origin, Methods, and Uses in the Mass Media (5th ed.). Addison Wesley Longman, Inc.
Silvia, MSP., D. I., Perwirawati, M.I.Kom., E., & Simbolon, S.Sos., B. R. (2021). Manajemen Media Massa (D. I. Silvia, MSP. (ed.)). SCOPINDO MEDIA PUSTAKA.
Sugiyono, P. D. (2017). Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta.
Umar, H. (2001). Riset SDM Dalam Organisasi Husein Umar (Pertama). Gramedia Pustaka Utama.
Zamrodah, Y. (2016). 済無No Title No Title No Title. 15(2), 1–23
